Distributor sites are 100% Scania branded. Only Scania brand assets are allowed and only content about Scania (products and services) must be published.

The separated wordmark and symbol is used as the primary source of communication. A Scania wordmark is placed in the upper left corner and Scania symbol in the upper right corner. When scrolling down, the Scania symbol remains in the upper right corner and the wordmark is replaced by the main navigation. The country name is set in Scania Sans Headline Regular. If there are two or more Scania distributors in a country, the country name is replaced by the distributor name.

For a coherent user experience, all Scania distributors must use the Scania ComOn concept (Scania’s global Content Management System) when creating an external Scania website.

There are several advantages with using the Scania ComOn concept, both when it comes to branding and content. Correct branding is always achieved by using Scania brand assets only, from logotype, typography and icons to buttons and grid. It’s also possible to reuse all Scania ComOn specific developed components. Content is available in local language for all products and services. Dealer locator is built in and the site is responsive with mobile first approach.

For any questions regarding Scania online presence and websites, please contact the Scania ComOn support.

Multi-brand distributors and dealers that also publish information about other products and services than Scania on their website should not use Scania's visual identity, but use their own identity and branding. The Scania logotype may only be used to show that the distributor or dealer represents Scania.

Read more on the independent dealer page.

A consistent domain convention helps Scania protect its brand identity and provides clarity about the relationship between Scania and other entities using our logotype or brand identity.

Domains are organised by country and language sub-catalogues from top-level-domain.

Examples

https://www.scania.com/se/sv for Sweden-Swedish

https://www.scania.com/fi/sv for Finland-Swedish

https://www.scania.com/fi/fi for Finland-Finnish

Dealers

Captive dealers and workshops may use scania.country as domain. Where this is the case, these domains must be owned by Scania AB and hosted on Scania’s DNS servers as per the decision in Domain Management above.

Example

dealer.scania.country or scania.com/country/language/dealer  

Independent dealers and workshops may not use Scania in their domains.

Production units

Example

productionunit.scania.country or scania.com/productionunit/language

The foundations as well as the component library offered in Scania Digital Design System can be used to create mobile applications.

All components in Scania Digital Design System are designed having responsivity in mind, and can be used in screen sizes, regardless of whether it’s a desktop, a tablet or a mobile application. Some can be used as they are, as is the case with e.g. buttons, checkboxes etc., whereas others are offered in different versions for different breakpoints, as happens for instance with our header component.

When naming a new app, please make sure that the following principles are applied.

The name should:

• Be in line with the Scania brand
• Express customer benefit
• Focus on the functionality of the app
• Be descriptive (transparent) - avoid fabricated words
• Follow industry practice
• Be consistent (in context)
• Be kept short and to the core (preferably max 12 characters)
• Sound good – be easy to say
• Be the same worldwide (English)

For centrally developed apps, new app icons and names need to be approved by the Scania Brand and Identity team and Scania Designation Committee respectively. Please contact Scania Identity Helpdesk.